The tubes bind to your lashes and cannot run, smudge, clump, or flake, even if you cry or rub your eyes. Kiss me will add volume and length to give you a radient natural look that lasts all day. Kiss Me Mascara has been clinically tested to be non-irritating making it ideal for sensitive eyes, contact lens wearers, and active people in search of a mascara whose look, hold and ease of removal is without compromise.